Seventy-four years after their founding in Plaquemine, Citizens Bank and Trust purchased a savings and loan in 1990 in the building that now houses their Bocage Branch. As their first location in Baton Rouge, this branch paved the way for the company’s growth in the region, but it was time for an upgrade. In 2019, Citizens Bank engaged Ritter Maher Architects to renovate the existing building and interiors on Jefferson Highway. The design team reimagined the branch as a warm, welcoming space that reflects the bank’s brand and customer-centric values.
The renovation added a coffee bar, teller area, eight private offices, open workstations, a larger break room, conference and meeting rooms, and lounge areas. Attention to detail and unique finishes differentiate the branch from competitors. For instance, a coffee bar takes a cue from hospitality design, providing customers with a casual area where they perch before meetings. Warm woods and clean lines complement olive green accent walls and backsplash tiles, which reflect Citizens Bank’s brand colors. In the private offices, matte gold legs and storage pulls create a sleek, contemporary aesthetic. Additionally, local art, such as a custom triptych of the Plaquemine Locks, weaves the culture of southern Louisiana into the design. With these improvements to the building, Citizens Bank is ready to serve its community at their Bocage Branch with a contemporary, comfortable design that focuses on the customer experience.
Baton Rouge, LA
7,828 SQ FT